Champion is the premium athleisure destination rooted in original and authentic design.
The home of the hoodie, origin of the sweatshirt, pioneer of the Reverse Weave, Champion has always had innovation at its core. Original designs are elevated with superior craftsmanship and fresh details to become premium athleisure icons.
Built on a century’s worth of heritage, Champion constantly regenerates itself for today. The signature ‘C’ is a symbol of authenticity, worn by artists, athletes and creatives worldwide.
In the 1930’s the company was renamed Champion Knitting Mills Inc. well known for sweatshirts, t-shirts & athletic socks, they became the brand of choice for college bookstores right across America.
Initially they produced also wool underwear as prototype of the sweatshirt, selling for protection against the cold for outdoor workers but the reputation for functionality and durability grew and grew. It was not long before Champion products were adopted by the US Military cademy to be used during training exercises and physical education classes.
Over a period of time the neck labels changed from the ones of the 40’s and 50’s, where the company name of Champion Knitwear Company with the running man and finish line logo was used.
In the 70’s and 80’s the neck labels evolved and the more familiar classic red and blue fonts on a white background were introduced.
Since its birth in 1934, it continues to be loved widely as a pioneer of the sweatshirt, as a timeless classic Champion.
The meaning of Reverse Weave comes from the the object to alleviate the sweatshrinks in the vertical direction, so Champion moves the fabric in the transverse direction.
The idea of the Reverse Weave came from the American coaches of the 40s in order to be able to wash the uniforms of their athletes all together without the risk of damaging them. That’s why to avoid horizontal shrinkage, the fiber fleece is turned upright at the time of creation, hence the name Reverse Weave.
To avoid shrinkage instead in the opposite direction all Reverse Weave sweatshirts, are characterized by the two side panels on the sides. Even cuffs, neck and bottom of the sweatshirts Reverse Weave have the same characteristic of the inserts in order to avoid the dispersion of heat during and after training, keeping the freedom of movement.
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