Mishka NYC is the brainchild of Mikhail Bortnik and Greg Rivera that was founded in 2003. The brand features bright colors and grotesque but playful cartoon imagery. The shirts might not look like a typical shirt you might buy at a regular department store but they have established their identity in the underground electronic music scene. The most notable designs up to date are the "Keep Watch” eyeball and the “Bearmop” logo.
The founders paired up with DJs to promote Mishka as a brand. They collaborated for mixes and as a part of their promotion, they post their mixtape collections online and press up a few hundred physical copies to pass out at parties and trade shows. Their partnership with Diplo and Mad Decent, made a huge impact to the brand that everyone wanted to buy Mishka.
The brand designs from T-shirts, hats, sweaters, and accessories and has been labeled as one of trendiest, home-grown brands of NYC.
Exclusively available online at Thenines.ph