Champion is one such brand that has seen massive growth in recent years as
well as becoming on of the modern day man’s go-to sportswear providers.
Champion U.S.A. is an American clothing manufacturer, specializing in sportswear founded as Champion Athleticwear in 1919 in New York.
Champion is currently the second-largest subsidiary brand under HanesBrands Inc., which originated from the Sara Lee Corporation. Champion also has a Japanese subsidiary line which is more lifestyle-oriented and boasts a retro collegiate aesthetic.
Throughout the ‘60s and ‘70s, Champion was the first in the sportswear industry to introduce such products as mesh sportswear, hoodies and sports bras, as well as establishing its current logo in 1969. In 1989, the Sara Lee Corporation acquired Champion, moving the brand to its global headquarters in Winston-Salem, North Carolina.
Champion saw one of its defining moments at the 1992 Barcelona Olympics, when it supplied the uniforms for the USA Basketball “Dream Team,” as well as for the entire U.S. contingent in the 1994 Lillehammer Olympics, and again for the “Dream Team” in the 1996 Atlanta Olympics. Champion was the official supplier for the NBA until 2000, and official licensee to produce replica NFL jerseys 1999 - 2000.
Years back Champion was making waves in the market and now is making a huge comeback. From everyday looks, the market discovered a new phase for Champion.
Check out the The Nines Ph X Champion Life at The Nines Uptown Mall BGC.
Shot by: Jeff Ong (@iamjeffong)
Models: Carmela Fortuna (@carmelafortuna)
Chelsea Robato (@chelseamay)
Brent Javier (@brentjavier)
Makeup by: @facesbyaquinna